Newsletter #1 January 2008 Welcome to the Tech Affect Newsletter! The team at Affect Strategies is passionate about marketing and public relations. This newsletter is designed to share some of our insights, experiences and observations about the industry. We hope you’ll find it useful and occasionally entertaining. Happy Reading! - Sandra Fathi, president, Affect Strategies News Facebook Smackdown: How to Avoid Getting a Beatdown from Your Customers by Sandra Fathi published in Bulldog Reporter’s Daily Dog Mark Zuckerberg, founder and CEO of social networking site Facebook, recently had to make a public apology to its members for the way the company handled the introduction of its controversial advertising platform, Beacon. Read more Top Tips How to Determine if a Corporate Blog is Right for You Affect has compiled a list of top tips for companies considering starting a corporate blog. The tips range from ensuring you have a relevant topic and captive audience to creating an efficient platform for two-way communication. Read more Client Snapshot Proclivity Systems, Developer of Predictive Engine for Online Consumer Shopping Behavior, Engages Affect Strategies for Public Relations Proclivity Systems, a developer of Proclivity™, a platform that predicts online consumer shopping habits, has hired Affect Strategies to manage its public relations endeavors. Affect will generate awareness for Proclivity, build strong and mutually beneficial relationships with key media and industry influencers as well as drive demand among prospective clients for Proclivity. Read more About Affect Strategies Affect Strategies is a strategic marketing, communications and public relations firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com Check out the Tech Affect blog written by team members of Affect Strategies Meet the Affect bloggers Ask the Expert Ask our team questions about your marketing or PR conundrum. Or stop by and read the questions that we've already answered here. Subscribe to our future Newsletters Not a subscriber? Get the latest PR and marketing know-how and news for B2B technology.
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