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Welcome to the Tech Affect Newsletter
PR & Marketing for Technology
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Feature
The Power of Twitter
Twitter has become a hot topic of conversation in our office. As Twitter is becoming more ubiquitous, it’s turning into a
powerful business communication tool. This month, Twitter has been the inspiration for two interesting posts on the Tech Affect blog.
To learn more about how you can use twitter as a business or personal tool, check out our "Twitter Resources" in the sidebar.
Read More:
Client Snapshot
Balihoo Names Affect Strategies Public Relations Agency of Record
Balihoo, a web-based service that helps professional media buyers and sellers by combining the media research,
selection and request-for-proposal processes with on-demand data in one comprehensive platform, has chosen Affect to manage its public relations. Affect will
assist Balihoo in the official launch of its service offering and is tasked with refining Balihoo’s messaging, conducting an aggressive public relations
campaign and promoting Balihoo’s products in the media industry.
Events
Call for Papers
PRSA's T3 PR Conference 2008:
Theory, Tactics & Technology for High-Tech Public Relations
Affect Strategies president, Sandra Fathi, is co-chairing the technology conference of the Public Relations Society of America (PRSA) on
Thursday, September 11, 2008 in New York City. The conference offers speakers and sponsors a chance to reach the best of technology communications
professionals from around the country. Panel discussions, educational seminars and presentations will be devoted to issues facing today’s practitioners who
specialize in public relations for organizations in technology industries.
The submission deadline for the T3 PR Conference is Friday, May 30 2008.
For more information or to submit a presentation please click
here.
Sandra Fathi to Lead PR Newswire Webinar
PR Newswire is hosting a free webinar, Seven Ways to Generate Publicity When There is No News,
Wednesday, June 4, at 1 p.m. EDT.
You’ve heard the saying, “No news is good news.” For a PR professional, the opposite is true. If your goal is to get as much publicity as possible, don’t
wait around for major news to happen -- make it happen.
Join PR Newswire and guest presenter Sandra Fathi of Affect Strategies and find out seven ways to obtain media attention and generate publicity even
when it seems like there’s no news.
This webinar will be recorded. Please register now to ensure you receive the link to the
recording once it’s available.
Awards
Affect Strategies Receives Two Hermes Creative Awards!
Affect was honored to receive two Hermes Creative Awards for our work on Absolute® Software's Computrace LoJack for Laptops PR campaign. The agency was
honored with a platinum award in the "television placement" category, and a gold award in the "PR campaign" category.
Click here to see the other winners.
About Affect Strategies
Affect Strategies is a strategic marketing, communications and public relations firm located in New York. Established in 2002, the company combines strategy,
creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals.
Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As
year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results
that its clients seek.
For more information, please visit our website or our blog . |
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