Affect Strategies Newsletter #4 July 2008
Strategic 

Marketing | Communications | Public Relations
Welcome to the Tech Affect Newsletter
PR & Marketing for Technology
Feature
Generating Publicity When There Is No News
Last month, Affect Strategies president, Sandra Fathi conducted a webinar for PR Newswire on "7 Ways to Generate Publicity When There's No News".

Register to watch the full play back for free!


Client Snapshot
SurfRay Hires Affect Strategies to Develop Sales and Marketing Tools
SurfRay, a developer of Ontolica Search technology for MOSS and WSS, has selected Affect Strategies for strategic marketing services. Affect will help SurfRay develop new sales tools to enter the U.S. market, generate leads for its flagship product and position the product as a leading search technology solution.
Read more

Events
Registration is Open: PRSA's T3 PR Conference 2008
Theory, Tactics & Technology for High-Tech Public Relations

Register now for the Technology Conference of the Public Relations Society of America (PRSA) taking place on Thursday, September 11, 2008 in New York City.

The T3 PR Conference is specifically designed for public relations professionals that represent technology companies. The one-day conference offers attendees the chance to meet and learn from the best technology communications professionals around the country.

Speakers Include:
  • Paul Gillin, author, "The New Influencers" and technology journalist
  • Peter Shankman, author, "Can We Do That? PR Stunts," CEO, The Geek Factory and "Help A Reporter Out" Mastermind
  • George Wright, marketing director, Blendtec
  • John Biggs, editor in chief, CrunchGear
  • Nick Gonzalez, analyst, TechCrunch
  • Joel Johnson, editor in chief, BoingBoing
  • John Dix, editor in chief, NetworkWorld
  • Noah Shachtman, contributing editor, Wired, and editor, Danger Room
  • Tom Waligum, senior writer, CIO
  • Register Now - Discount rate available through August 13th!

    Things We Like
    Marketing Sherpa's Chart of the Week
    We love Marketing Sherpa's new "Chart of the Week" feature. When you subscribe you'll find bite-sized pieces of Marketing Sherpa research delivered to your inbox every Tuesday.

    Affect Strategies Vice President, Yasmin Ben-Dror wrote up her thoughts for the Tech Affect blog and provides links to her favorite charts: Read More



    About Affect Strategies
    Affect Strategies is a strategic marketing, communications and public relations firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek.

    For more information, please visit our website or our blog .

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    Tech Affect blog
    written by team members of Affect Strategies
    Free Resources
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    Affect Strategies Inc. * 60 West 38th Street, New York, NY 10018 * Tel: 212.398.9680 * Fax: 212. 504.8211