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Newsletter #5 August 2008 |
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Welcome to
the Tech Affect Newsletter
PR & Marketing
for Technology |
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Feature
Best PR and Marketing Books: Reviews
From Professionals (Us!)
 Wondering why the Affect Strategies team is doing
book reviews? Well, as practitioners in an industry that is
constantly evolving, our team prides itself on staying ahead
of the curve.
Check out the books that we've reviewed
recently here.
But you don't have to take our word for it*!
What are
your favorite industry books? Email Katie with your
thoughts, and we may feature your favorite book in our next
newsletter.
*Yep, that's a quote right out of Reading
Rainbow!
Client Snapshot 
Luxoft Names
Affect Strategies Public Relations Agency of
Record
Luxoft,
a global provider of high-end software application and product
development services to clients such as Deutsche Bank, IBM,
UBS and T-Mobile, has contracted Affect to manage its public
relations strategy. Affect will generate awareness for Luxoft,
build strong relationships with key media and drive demand
among prospective clients for Luxoft's services.
Read Luxoft's recent
coverage in InfoWorld
and BusinessWeek.
Events
Early-Bird Discount Has Been Extended
Through August 29!
PRSA's T3 PR Conference 2008: Theory,
Tactics & Technology for High-Tech Public Relations
The early-bird deadline has been extended for the
Technology Conference of the Public Relations Society of
America (PRSA) which is taking place on Thursday, September
11, 2008 in New York City. Now you can take advantage of a $50
discount on the registration fee until August 29th!
Register
Now!
The T3 PR Conference is specifically designed
for public relations professionals that represent technology
companies. The one-day conference offers attendees the chance
to meet and learn from the best technology communications
professionals around the country.
Join
the PRSA Technology Ning today!
Web 2.0 Expo
The Web
2.0 Expo has finally come to NYC - and we couldn't be more
excited. The Web 2.0 Expo is for next generation web
designers, developers, entrepreneurs, marketers, business
strategists, and venture capitalists. The inaugural Web 2.0
Expo New York "takes the pulse of the Web ecosystem and looks
to its future, training a spotlight across the Web 2.0
universe to illuminate how the Internet Revolution is being
created and delivered."
Will you be there? So will
Affect Strategies Vice President, Leslie Campisi, and she'd
love to meet you!
Read
Leslie's blog post on the Web 2.0 Expo, and shoot her an
email if you plan to attend.
About
Affect Strategies
Affect Strategies is a strategic
marketing, communications and public relations firm located in
New York. Established in 2002, the company combines strategy,
creative and intelligent program development, impeccable
execution and exemplary customer service to help its clients
achieve their specific business goals. Specializing in
technology and communications, Affect Strategies has also
applied its marketing prowess to consumer goods and
professional services. As year-round public relations counsel,
or a single project resource, Affect leverages its business
acumen and service excellence to achieve the precise results
that its clients seek.
For more information, please
visit our website or our blog. |
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