Affect Strategies Has a New Look!

We're happy to announce that we've launched a brand new look and feel for Affect Strategies. We've been in business since 2002, and even though we look different these days, we're proud to continue to offer our clients the same great service and dedication that they've come to expect from our team.

Visit the new site, click around and let us know what you think!

PRSA-NY: Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop on Feb. 25!

In today's on-demand society, new travels fast. In fact, according to social networking tool, Twitter, news travel at about 140 characters at a time. Twitter is the most widely used micro-blogging website and has become an essential PR and marketing tool. When the medium is being talked about by mainstream media staples such as CNN, the Wall Street Journal and the New York Times, PR folks need to be paying attention.

Affect Strategies President, Sandra Fathi is leading this valuable 2-hour workshop. Additional information on the conference is available here. And don't forget to follow @sandrafathi on Twitter!

Date: February 25, 2009
Time: 5:30pm - 7:30pm
Location: Manning Selvage & Lee; 1675 Broadway Atrium; New York, NY 10019 (Between 52nd & 53rd Streets)

Get Started with Micro-messaging Tools

Doug Simon caught up with Sandra at January's Business Development Institute Real-Time Communications Conference. At the conference, Sandra moderated a roundtable conversation on micro-messaging tools Twitter and Yammer. In the interview, she explains the difference between the two technologies and offers tips on how to get your feet wet using them.

Read more and view the video.