Holiday Greetings from Affect

With the holiday season in full swing and the New Year approaching, we look back on 2009 to evaluate the success of our endeavors. Although the recession hit Affect Strategies early in 2008, with our hard work and perseverance we managed to make 2009 a landmark year for our company. We maintained precious relationships with our long-term clients and added 11 more accounts to our roster. We expanded our roots in social media while staying true to our focus in PR and marketing. We realize that this year has been a difficult one for many of our friends and colleagues. We wish you all a happy, healthy and prosperous 2010 and thank you for your support and friendship.

-Sandra Fathi, President and Founder, Affect Strategies

Esprida, INTTRA and A-List Education Choose Affect Strategies for Public Relations and Social Media

Affect recently took on three new clients: Esprida , INTTRA and A-List Education . These companies diversify Affect's client roster and present exciting opportunities in both public relations and social media. For Esprida, Affect is concentrating on traditional public relations to reach strategic partners, customers and prospects. For INTTRA, a company well-known in the shipping industry, Affect will focus on providing public relations to support enterprise sales of new products. A-List's recent launch of Vocab Videos has Affect concentrating on consumer marketing, social media and public relations.

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See and Be Seen- 5 Ways to "Make It Work" at Industry Events

So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that's been selected to man the 6-foot table. Or maybe you're a small business owner that's trying to drum up business by networking at some local conferences. Either way, you have a choice. You could look at this as an opportunity to sit all day and speak when spoken to, or you could view it as a proactive opportunity to meet new people, expand your network, and sell your products/services. As an experienced event attendee, planner and sponsor, Affect's own Katie Safrey offers five ways to maximize your presence at any industry event.