In conjunction with the first international Foursquare Day, Affect provided five
recommendations for businesses to use the burgeoning social network, Foursquare, to
enhance their marketing efforts, generate leads and achieve business goals. Taking advantage of this valuable social
networking tool can help companies increase brand awareness and drive demand for products and/or services to boost sales.
Read the press release
Crafting a Social Media Policy that Encourages (Not
Stifles) Engagement
Social media has undoubtedly changed the way many consumers and
companies communicate and even conduct business in recent years. These changes have brought tremendous opportunities, as well
as risks, for both sides. Organizations that engage in social media, or even those that have chosen not to engage, need to
have a social media policy in place to help support their objectives. Most companies have viewed social media policies as a
vehicle to restrict use and access by employees rather than provide a roadmap of best practices and desired participation.
Even entities that are hoping their workforce will become brand ambassadors through social media struggle to find the balance
between protection and promotion.
Read the full Bulldog
Reporter article by Sandra Fathi
Attending PRSA Big Apple Awards?
The New York chapter of the Public Relations Society of America (PRSA) will be hosting the 23rd annual Big Apple
Awards on Thursday, May 27th at the Hudson Theatre inside the Millennium Broadway Hotel. These awards will highlight the
outstanding strategies, tactics, results and individuals in the industry for programs created in 2009 and implemented
anywhere in the United States. Recognized as the most prestigious award for Public Relations in New York, the Big Apple
Awards are an opportunity to celebrate and acknowledge the great work and best practices of your peers. Affect President
Sandra Fathi is chairing this year's event.
