Absolute Software Names Affect Strategies as PR Agency of Record

Absolute Software Names Affect Strategies as PR Agency of Record

Vancouver, Canada-based leader in Computer Theft Recovery and Secure Asset Tracking engages technology savvy PR firm to raise awareness and drive demand for its product offerings

NEW YORK -- May 31, 2005 -- Affect Strategies, a public relations and strategic marketing firm, announced that Absolute Software, the leading provider of patented Computer Theft Recovery and Secure Asset Tracking™ solutions, has selected the firm as its public relations agency of record. Affect previously serviced Absolute on a project basis, implementing the organization's short-term PR goals and objectives. The successful results of this project relationship led to the contract agreement.

In its new role, Affect will identify and coordinate strategic media relations opportunities, cultivate favorable relationships with key media and industry decision makers and help continue to position Absolute Software as an industry leader.

Absolute Software is a Vancouver, Canada-based leader in Computer Theft Recovery and Secure Asset Tracking with more than 350,000 subscriptions under management. Absolute's uniquely patented Computrace technology is optimized for remote and mobile users. Absolute Software provides organizations with simple and cost-effective solutions to help track their computing assets, deter computer loss and reduce incurred liability costs. Absolute Software delivers first-to-market technology innovations along with a recovery guarantee, making it one of the most reliable asset tracking and recovery solutions in the market today. The company also has partnerships with global leaders, including, Dell, IBM, HP, Toshiba, Gateway, Phoenix Technologies and Apple.

Affect Strategies has developed successful public relations and marketing campaigns for a variety of technology-focused business and organizations. Through targeted media outreach, project planning and relationship development, Affect has helped enhance visibility, profitability and the reputations for its global clientele.

John Livingston, president and CEO of Absolute Software said, "Our growth and success in recent years has positioned us for increased media penetration and sales lead generation opportunities. Our project relationship with Affect Strategies demonstrated their ability to leverage industry insight and expertise, and bring our products and messages to the mainstream. We now look forward to even more success as we expand our relationship."

Sandra Fathi, president of Affect Strategies said, "Absolute Software is the leader in the field of PC theft recovery, and we are eager to develop and implement their public relations initiatives. Through proactive media relations campaigns and relationship building among key industry decision makers and influencers, we will advance Absolute's standing in the marketplace and bolster the impact and visibility of their products among consumers."

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.