NEW YORK -- June 14, 2005 -- Affect Strategies, a public relations and strategic marketing firm, announced today that it has expanded its operations and hired two new full-time employees to accommodate its growth. Leslie Campisi will fulfill the role of Project Manager, while Chris Heuwetter will serve as Account Coordinator. Additionally, the firm will be moving into a new larger office in midtown Manhattan next month to accommodate the firm's expansion.
Sandra Fathi, president of Affect Strategies said, "We want to guarantee our clients receive premium service and we need the human resources with the skills, intelligence and drive to help our clients meet their objectives. Leslie and Chris are great assets to the Affect team, and with their support we can accommodate our present client roster and take on additional business opportunities."
Leslie will make use of her extensive background in marketing to oversee the development and execution of comprehensive marketing programs as Project Manager. Previously serving as an Interactive Producer and Content Manager for Pop & Co. and Bolt respectively, she has helped to conceive, execute and manage innovative interactive campaigns for a diverse portfolio of clients, including Procter & Gamble, Nickelodeon and Cartoon Network. Leslie formerly worked as member of several in-house marketing teams, including The Public Theater / New York Shakespeare Festival, where she managed the full spectrum of marketing and sponsorship efforts for Shakespeare in Central Park performances at the theater's in-house stage at Joe's Pub and the regular Off-Broadway season. Along with refined project management skills, Leslie possesses considerable copywriting experience, a solid background in trade show management and a thorough understanding of the public relations process.
As Account Coordinator, Chris will help to implement strategic marketing and public relations programs for Affect's clients. Prior to joining Affect Strategies, Chris interned with investor relations and public relations leader, KCSA Worldwide, based in Manhattan. During his time with KCSA, Chris assisted on accounts ranging from tech companies located around the globe, to investor accounts such as the American Stock Exchange. Additionally, Chris was an active member of the AMEX Investor Relations Alliance which launched their fall conference in October of 2004. As a student, Chris served as President of the C.W. Post/Long Island University chapter of the Public Relations Student Society of America. During his term, Chris worked on events with a variety of clients. One in particular involved the National Association of Women Business Owners (N.A.W.B.O.), which secured notable guest speakers such as Hillary Clinton.