Affect Strategies Helps Future Professionals Establish Their Own Brand

Affect Strategies Helps Future Professionals Establish Their Own Brand

President and Founder of Affect Strategies, Sandra Fathi, Advises Fashion Institute of Technology (FIT) Public Relations and Marketing Students on Building their Own Brand and Value Proposition for Potential Employers

NEW YORK -- March 3, 2005 -- Sandra Fathi, president and founder of Affect Strategies, a public relations and strategic marketing firm, spoke to students of the Fashion Institute of Technology (FIT) on how branding and positioning oneself is the first step in creating and carving out a successful career in public relations. The discussion was part of the PRSSA Connections Dinner, held March 3 at the Playwright Tavern & Restaurant in midtown Manhattan. The event was organized and presented by the FIT chapter of the Public Relations Student Society of America (PRSSA).

Drawing on her more than 10 years of public relations and marketing communications experience, Fathi addressed the audience of PR students on applying the principles and theories taught in the classroom and utilizing them to develop a strong personal brand.

Fathi explained the significance of differentiating oneself and being memorable in professional environments. She described the interview and positioning process for recent graduates or interns as proactive, in that they must first be willing to devote the same time and resources to improving themselves as they would to their prospective clients. Among suggestions, Fathi recommended these new professionals conduct extensive company research prior to the interview, which projects initiative to the interviewer and separates one candidate from another.

An entrepreneur and internationally-experienced professional, Fathi also described the potential impact of every conversation. As she explained, each encounter in the professional world must be treated with care, as each contact represents an opportunity. Projecting a strong personal brand and demonstrating professionalism maximizes the possibility of each encounter.

The presentation was one of several local speaking engagements undertaken recently by Fathi and the Affect Strategies team. The strategic marketing communications and public relations firm has been committed to pursuing professional development and public outreach programs since its inception in 2002.

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.