Affect Strategies to Manage Public Relations and Marketing for Leader in the Medical Apparel Industry

Affect Strategies to Manage Public Relations and Marketing for Leader in the Medical Apparel Industry

Peaches Uniforms engages Affect to help increase awareness and drive demand for the new Katherine Heigl Collection of trend-inspired medical scrubs

NEW YORK -- June 19, 2007 -- Affect Strategies, a public relations and strategic marketing firm, announced today that Peaches Uniforms Inc., a manufacturer, wholesaler and distributor of professional medical apparel, has selected the firm as its public relations and marketing strategy partner. Affect will raise awareness for the brand, build fruitful relationships with key media, and generate demand with consumers and retail outlets for the new Katherine Heigl Collection, inspired by Katherine Heigl, the television and film star.

Peaches Uniforms is a Dallas-based manufacturer, wholesaler and distributor of scrubs, lab wear, group dresses and other uniforms for the medical community, available through a network of thousands of retailers nationwide. The Katherine Heigl Collection is their newest line of fashionable scrubs targeted at style-conscious medical professionals.

Affect is tasked with creating and executing a channel marketing campaign for Peaches Uniforms' current retailers to promote the Katherine Heigl Collection. Additionally, Affect will manage the public relations initiative by building strategic relationships with the medical, apparel, and other trade publications. Raising brand awareness with consumers and retail outlets as well as positioning Peaches executives as industry pioneers are vital components of Affect's overall public relations strategy.

"The Katherine Heigl Collection marks a new venture in the medical apparel industry," Barry Rothschild, president and CEO of Peaches Uniforms said. "We wanted to partner with a firm that understood our needs and had a proven history of success. Affect Strategies is an experienced firm that fits our criteria and has the drive and discipline to accomplish our objectives. I believe that with their commitment, we will be able to raise awareness of and build a strong brand identity for the Katherine Heigl Collection."

Sandra Fathi, president of Affect Strategies, said, "Peaches Uniforms is the leading medical apparel manufacturer and wholesaler, and we are eager to create and execute their public relations and marketing strategy. Through a targeted channel marketing program and by building powerful relationships with key media and influencers, we will strengthen the market position for Peaches Uniforms and their latest line of professional medical scrubs, the Katherine Heigl Collection."

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.