Affect Strategies Secures Magal-Senstar's DreamBox Division as Client

Affect Strategies Secures Magal-Senstar's DreamBox Division as Client

Affect to help DreamBox raise awareness and drive demand for its intelligent CCTV security management system

NEW YORK -- October 10, 2006 -- Affect Strategies, a public relations and strategic marketing firm, announced today that DreamBox, a division of Magal-Senstar and prominent leader in the security industry, has selected the firm as its public relations partner. Affect will help DreamBox raise awareness and drive demand for its intelligent CCTV security management system through a highly targeted and compelling public relations program.

DreamBox is a division of Magal-Senstar, Inc., based in California. The division's flagship product, the DreamBox, is a fully configurable and customizable CCTV system. This intelligent platform is designed to provide multiple critical security functions in one box including local and networked digital video recording (DVR/NVR), intelligent video analysis (IVA) and comprehensive security network management. DreamBox is optimized for high-security facilities such as airports, seaports, train stations, utility companies and refinery facilities.

As part of the new public relations program, Affect Strategies will develop strategic initiatives designed to raise awareness and increase recognition of Magal's DreamBox division while cultivating interest and demand for the DreamBox product. Affect will also help establish DreamBox team members as industry thought leaders and experts on video surveillance and analytics.

Yossi Massafi, general manager, DreamBox said, "We selected Affect Strategies as our public relations partner because of the firm's proven expertise within the security industry, long-standing relationships with key media and experience working with Israeli security companies. Trust was another significant factor in the decision-making process. Since I had previously worked with a senior executive at Affect Strategies, I knew the caliber of work would be exceptionally high, yielding results in line with our needs and expectations."

Massafi continued, "In recent years, the security industry has become increasingly crowded and competitive. Under Affect's guidance and direction, I believe we will substantially increase visibility of our DreamBox product, effectively differentiate from competitive CCTV security offerings and expand our brand and thought leadership position."

"DreamBox is a well-respected and influential player in the security and surveillance industry," said Sandra Fathi, president of Affect Strategies. "We believe our experience and successes within the security technology space will help DreamBox achieve its goal of driving demand for its innovative solutions and becoming a dominant player in the industry."

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.