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ASME, a Global Engineering Association, Engages Affect Strategies for Public Relations
Affect to aid ASME in expanding global reach and enhancing recognition through public relations efforts
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NEWS FACTS
- ASME engages Affect Strategies for public relations.
- ASME is a global professional association for mechanical engineers with 127,000 members worldwide.
- Affect Strategies is a public relations and marketing firm specializing in business to business technology.
NEW YORK -- March 31, 2009 -- Affect Strategies, a public relations and strategic marketing firm specializing in technology, announced today that ASME, the world’s leading professional association for mechanical engineers, has chosen Affect Strategies to serve as public relations agency of record. Affect Strategies will increase awareness and recognition for ASME by drawing attention to the association's educational and technical services, career and professional development opportunities, and forums, conferences and networking programs. The agency will also promote ASME's expertise on critical issues such as renewable energy, green technologies, sustainable development and public safety.
With global headquarters in New York City, ASME has been developing codes and standards for the enhancement of public safety for more than a century. ASME provides engineers with a variety of educational and networking opportunities through conferences, publications, continuing education and training programs and online webinars, along with a host of additional products and services. ASME also works to ensure that the profession continues to attract talented students to engineering careers through educational opportunities such as scholarships and mentoring programs, career fairs and student competitions.
Thomas G. Loughlin, CAE, executive director at ASME said, "We were impressed with Affect Strategies’ ability to translate our organizational goals and objectives into a tangible public relations strategy. We believe that Affect Strategies will play a critical role in helping ASME attract new talent to the field of engineering and raise awareness of the importance of engineering in the technological advancement of our society.”
"We are proud to be working with such an influential organization in the engineering industry,” said Sandra Fathi, president of Affect Strategies. “ASME is working on some of the most innovative and inspiring projects in the field of modern technology from its Energy Grand Challenge to the Human Powered Vehicle and Innovation Showcase This is the kind of work that tech geek like us dream about."
As ASME's agency of record, Affect Strategies will enact an aggressive media relations campaign to promote ASME's products and services as well as its thought leadership in the engineering community. Affect will leverage traditional media, social media and direct member relations as part of its overall campaign efforts.
About ASME
ASME helps the global engineering community develop solutions to real world challenges. Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit professional organization that enables collaboration, knowledge sharing and skill development across all engineering disciplines, while promoting the vital role of the engineer in society. ASME codes and standards, publications, conferences, continuing education and professional development programs provide a foundation for advancing technical knowledge and a safer world. For more information visit www.asme.org.
