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Blue Security Engages Affect Strategies to Raise Awareness and Support for the Company's Fight Against Spam
Blue Security Engages Affect Strategies to Raise Awareness and Support for the Company's Fight Against Spam
Blue Security selects Affect Strategies as its public relations agency
NEW YORK -- January 31, 2006 -- Affect Strategies, a public relations and strategic marketing firm, announced today that it has been named the new public relations agency for Blue Security, developers of the Do Not Intrude Registry, an effective solution to eliminate unsolicited bulk e-mail and spam using an active, community-based approach. Blue Security has contracted Affect to raise awareness for its service offerings while garnering support for its unique and effective approach by increasing membership in the Blue Community.
Blue Security introduced the Do Not Intrude Registry for e-mail, akin to the Do Not Call Registry for telemarketing, in July 2005. The Do Not Intrude Registry is currently protecting over 100,000 e-mail addresses, helping members significantly reduce and eliminate the threats of unsolicited spam. The Registry asks spammers to remove Blue Security member addresses from mailing lists and cease future solicitation. This unique solution provides consumers with an efficient, secure and easy way to exercise their opt-out rights under the CAN-SPAM Act.
Blue Security chose to work with Affect Strategies because of the firm's unique ability to understand the technical aspects of the solution coupled with their ability to communicate the business and consumer benefits in an effective and compelling manner. Affect will be concentrating its media efforts on educating the marketplace about Blue Security's unique approach and solution while encouraging consumers and businesses to join the community forum and proactively fight to eliminate spam from their inboxes.
Eran Reshef, CEO of Blue Security said, "Reaching key media, analysts and other industry influencers to effectively communicate the numerous advantages of our anti-spam solution will be vital to Blue Security's success. We selected Affect Strategies because of the firm's extensive experience with start-up companies, strong technical comprehension and results-driven approach to marketing and PR. We look forward to a long-lasting and fruitful partnership with the Affect team."
"With spam steadily worsening every year, consumers and enterprises will undoubtedly want to know about the promising solutions Blue Security has to offer," said Sandra Fathi, president and founder of Affect Strategies. "Affect is very excited to be working with Blue Security, and we look forward to applying our experience to help the company effectively communicate its corporate vision to target audiences and reach its aggressive business goals."
