ESPRIDA, INTTRA AND A-LIST EDUCATION CHOOSE AFFECT STRATEGIES FOR PUBLIC RELATIONS AND SOCIAL MEDIA

November 30, 2009

MULTIMEDIA ELEMENTS
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ESPRIDA, INTTRA AND A-LIST EDUCATION CHOOSE AFFECT STRATEGIES FOR PUBLIC RELATIONS AND SOCIAL MEDIA

Three new account wins for burgeoning firm

  • Esprida Corporation, INTTRA and A-List Education engage Affect Strategies for public relations
  • Affect Strategies is a strategic marketing, public relations and social media agency
  • Esprida Corporation is an industry leader in remote management software for self-service devices
  • INTTRA is the leading e-commerce platform for the ocean freight industry
  • A-List Education is a dynamic test preparation and educational services company

NEW YORK -- November 30, 2009 -- Affect Strategies, a public relations, marketing and social media firm specializing in technology, has announced that Esprida Corporation, INTTRA and A-List Education have chosen Affect Strategies to manage and execute their public relations and social media engagement efforts. For all three clients, Affect is implementing a multi-pronged public relations campaign to increase visibility in front of targeted audiences.

“Our clients are diverse. But each of them requires that we take a deep dive into their company, products and market in order to represent them,” says Sandra Fathi, President of Affect Strategies. “That’s truly where we excel. We have a team with an insatiable curiosity, an aptitude for technology and the passion of a startup. We are completely invested in our clients’ success.”

Affect Strategies offers an integrated approach to public relations and marketing and tailors its services to help clients meet their individual business goals. For Esprida, Affect is concentrating on traditional public relations to reach strategic partners, customers and prospects. For INTTRA, a company well-known in the shipping industry, Affect will focus on providing public relations to support enterprise sales of new products, such as INTTRA eInvoice. A-List’s recent launch of Vocab Videos has Affect concentrating on consumer marketing, social media and public relations.

Esprida provides remote management solutions to the self-service and kiosk markets. Esprida’s Software as a Service (SaaS) product line automates and simplifies the management of self-service devices. Esprida software supports some of the largest self-service deployments in the world, including Kodak and Aisle7.

INTTRA is the premier e-commerce solution for the ocean freight shipping industry. INTTRA works with more than 30 global carriers and their customers, to streamline and standardize shipping processes worldwide. Over 260,000 container orders are initiated on the INTTRA platform each week, representing more than 10 percent of global ocean container trade.

A-List Education is a dynamic test preparation and educational services company founded by a group of Ivy League graduates. Using customized curricula and proprietary materials, A-List prepares students for such standardized tests as the SAT, ACT, GMAT, GRE and LSAT and provides advising services for college admissions. A-List’s recent venture, Vocab Videos, leverages humorous videos to help students learn the meanings of important SAT words in an engaging format.

About Affect Strategies

Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com or the company's blog, please visit www.techaffect.com..

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