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Hoberman Associates Taps Affect Strategies to Promote the Unveiling of the Transformable Video Screen Designed for U2’s 360° Tour
MULTIMEDIA ELEMENTS
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HOBERMAN ASSOCIATES TAPS AFFECT STRATEGIES TO PROMOTE THE UNVEILING OF THE TRANSFORMABLE VIDEO SCREEN DESIGNED FOR U2’S 360° TOUR
Chuck Hoberman, along with long-time U2 collaborators, Willie Williams and Mark Fisher, and Frederic Opsomer of Innovative Designs, conceptualized this fusion of architecture, stage scenery and extreme technology
- Hoberman Associates, Inc. engaged Affect Strategies for public relations on transformable video screen project for U2.
- Hoberman Associates, Inc. is a New York-based design firm specializing in transformable design.
- Affect Strategies is a public relations, strategic marketing and social media firm specializing in technology.
NEW YORK -- September 8, 2009 -- Affect Strategies, a public relations, marketing and social media firm specializing in technology, announced today that Hoberman Associates, Inc. , a New York-based design firm, engaged Affect Strategies to implement a public relations program for the unveiling of its most recent project. The program focused on Hoberman’s work on the ground-breaking transformable video screen for the U2 360° Tour . Affect Strategies helped raise awareness for Hoberman as a premier design studio by demonstrating its ability to seamlessly fuse digital and physical technology. The agency also worked to support Hoberman’s President and Founder, Chuck Hoberman, as a thought leader in the architectural community.
As a multidisciplinary practice, Hoberman Associates specializes in transformable design—the development of products, structures and environments that change their size and shape. Through revolutionary products, patents and structures, the company has established a sizeable reputation in the product design, architectural consulting and entertainment attractions industries.
Hoberman’s most recent accomplishment has been its collaboration with stage designers Mark Fisher and Willie Williams, and video specialist Frederick Opsomer, in creating the Expanding Video Screen for the U2 360˚ tour. The giant video display debuted on June 30, 2009 during the band’s opening night in Barcelona, Spain and debuted on September 12th in Chicago, kicking off the US portion of the band’s tour. The unprecedented expanding video screen’s development is based on Hoberman’s patented ‘Iris Structure’ that has been featured in attractions around the world, such as the Iris Dome at The Museum of Modern Art (New York, 1994), the Iris Dome at the World’s Fair (Hanover, Germany, 1999) and the Olympic Arch (Salt Lake City, Utah, 2002).
Chuck Hoberman, founder of Hoberman Associates, Inc., said “We were intrigued by Affect Strategies’ ability to position companies involved in the most progressive industries related to modern technology. Affect demonstrated both aptitude for the technological aspects of the project as well as a passion for our firm’s specific achievements in this collaborative effort to bring them to the forefront of media attention.”
“We are honored to have worked with a team of such brilliant pioneers of art, architecture, design and engineering,” said Sandra Fathi, president of Affect Strategies. “Chuck Hoberman has been the creative genius behind some of the most fascinating and distinguished displays in modern technology.”
Suspended from the center of “The Claw,” the main stage set named for its futuristic, four-legged design, the Expanding Video Screen provides U2 fans the first-ever 360-degree concert view. The elliptical video display is approximately the size of a tennis court that can morph into a seven-story high cone-shaped structure, enveloping the band as it extends. Constructed of stainless steel and aircraft aluminum, the display is made of 888 LED screens, with 500,000 pixels spanning across them, providing concertgoers with clear and visually stunning images. It has a screen area of 3,800 square feet, and weighs approximately 120,000 pounds.
Affect has already secured media placements in prestigious publications including: Fast Company, Live Design, Gizmodo, Switched, and many more.
About Affect Strategies
Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com or the company's blog, please visit www.techaffect.com..
