Search
Luxoft Names Affect Strategies Public Relations Agency of Record
Luxoft Names Affect Strategies Public Relations Agency of Record
IT outsourcing giant Luxoft taps Affect's technological expertise to drive public relations initiatives
NEWS FACTS
- Luxoft engages Affect Strategies for public relations
- Luxoft is a high-end application outsourcing provider and trusted technology advisor to companies across the globe
- Luxoft chose Affect because of the firm's proven track record in high-tech PR and keen understanding of the company's business goals.
MULTIMEDIA ELEMENTS
Affect Strategies Logo
Luxoft Logo
NEW YORK -- June 04, 2008 -- Affect Strategies, a strategic marketing and public relations firm, specializing in technology, announced today that Luxoft, a global provider of high-end software application and product development services to clients such as Deutsche Bank, IBM, UBS and T-Mobile, has contracted Affect to manage its public relations strategy. Affect will generate awareness for Luxoft, build strong relationships with key media and drive demand among prospective clients for Luxoft's services.
Luxoft is one of the world's largest providers of IT outsourcing. Topping the list of global outsourcing providers, with a growth rate of 52% year-over-year, Luxoft is headquartered in Moscow, Russia, with several satellite offices around the world.
Affect is tasked with executing a comprehensive public relations strategy to develop the Luxoft brand in the U.S. market. Developing and sustaining key relationships with media in the banking, finance, aviation, telecommunications, manufacturing and computer software development verticals, Affect will work to position Luxoft executives as industry innovators. Affect will also help Luxoft communicate its unique value proposition and competitive advantages, driving customer interest in its IT services and solutions.
Peter Vaihansky, vice president of marketing at Luxoft, said, "We were looking for a public relations partner in the U.S. that not only understood our space and service offering, but had demonstrated its ability to effectively position technology in the market. From the initial engagement, the team at Affect had proven itself to be knowledgeable in the industry and demonstrated a genuine passion and excitement for our company and our service offering. We hope for a long and fruitful partnership with Affect."
Sandra Fathi, president Affect Strategies, said, "Luxoft has a powerful position in the IT outsourcing arena. Affect is comprised of tech savvy public relations professionals and marketers with an intimate understanding of the IT space. From my vantage point, it is a perfect pairing of two complimentary companies. Capitalizing on Luxoft's strong clientele and an established solutions model, Affect will help Luxoft build its presence in the U.S. market."
About Luxoft
Luxoft, an emerging global leader in application and product engineering services, helps enterprise IT organizations and software vendors navigate the rapidly changing technology landscape and build powerful, flexible and future-proof solutions. Unlike traditional outsourcing companies that emphasize volume and labor arbitrage, Luxoft builds lasting partnerships with its clients based on the culture of engineering excellence, professionalism and innovation. Among Luxoft's satisfied customers are such market leaders as Deutsche Bank, Boeing, UBS, Dell, IBM, Sabre, Alcatel, Areva and others.
Luxoft offers global outsourcing and delivery capability through its network of state-of-the-art delivery centers in North America, Central and Eastern Europe and Asia. Luxoft's customers benefit from the right mix of skills, resources, best-of-breed processes and methodologies and a choice of engagement models.
Luxoft is the recipient of the 2007 Frost & Sullivan Global Outsourcing Growth Excellence & Customer Value Leadership Award, as well as the Applied Innovation Award from the IAOP and Wipro, ITAA and Forbes (together with Deutsche Bank). For more information visit: www.luxoft.com.
