NTT DoCoMo USA Engages Affect Strategies to Conduct Market Research

NTT DoCoMo USA Engages Affect Strategies to Conduct Market Research

Affect to help NTT DoCoMo USA gain a better understanding of the hotel and convention center markets in the U.S.

NEW YORK -- February 13, 2007 -- Affect Strategies, a public relations and strategic marketing firm, announced today that NTT DoCoMo USA has engaged the firm to conduct market research. Affect will provide targeted research and analysis to help NTT DoCoMo USA gain a better understanding of the hotel and convention center markets in the U.S.

NTT DoCoMo USA's subsidiary, Singapore-based interTouch, is a provider of wired and wireless broadband connectivity services. interTouch's broadband services are available in thousands of hotel rooms, serviced apartments, conference facilities and airline lounges supporting the business traveler. Since the company's inception in 1998, interTouch has partnered with many prestigious hotel brands and management companies around the world such as Four Seasons, Hilton Hotels, Hyatt International, InterContinental Hotels, Le Meridien, Marriott, Pan Pacific, Ritz Carlton and Sheraton.

As part of the market research project, Affect Strategies will create customized business intelligence reports. These reports will help NTT DoCoMo USA gain a clear understanding of the industry landscape in the U.S., as well as assist the company in identifying strategic business opportunities.

Naomi Endo, vice president of NTT DoCoMo USA said, "We selected Affect Strategies to conduct comprehensive business research on our behalf because of their strong knowledge of our industry and their ability to quickly and accurately compile market data and synthesize it into actionable business information. Another key factor was our record of success with the agency. I have worked with Affect on a number of past projects and I am confident that their research will exceed our expectations."

Sandra Fathi, president of Affect Strategies said, "NTT DoCoMo is the dominant wireless service provider in Japan and its subsidiary, interTouch is a leading broadband service provider in the international marketplace. We look forward to gathering the business intelligence that will help NTT DoCoMo USA uncover new opportunities in the wireless and broadband industry and extend its geographical presence and market leadership."

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.