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Proclivity Systems, Developer of Predictive Engine for Online Consumer Shopping Behavior, Engages Affect Strategies for Public Relations
Proclivity Systems, Developer of Predictive Engine for Online Consumer Shopping Behavior, Engages Affect Strategies for Public Relations
Proclivity Systems Taps Affect Strategies for Technology and E-commerce Marketing Expertise
News Facts
- Proclivity Systems signs on as new client of Affect Strategies for public relations services
- Proclivity Systems is the developer of Proclivity, a predictive engine that accurately forecasts online consumer purchasing behavior
- Proclivity provides retailers with critical knowledge to direct their marketing efforts towards campaigns with the most revenue potentials, dramatically increasing sales
- Affect will create and manage public relations for Proclivity Systems, strategically position executives as industry thought leaders and generate awareness and demand for their flagship product, Proclivity
- Proclivity chose Affect because of the firm's proven track record in high-tech PR and keen understanding of e-commerce technologies and strategic marketing
NEW YORK -- October 2, 2007 -- Affect Strategies, a public relations and strategic marketing firm, announced today that Proclivity Systems, a developer of Proclivity™, a platform that predicts online consumer shopping habits, has hired the firm to manage its public relations endeavors. Affect will generate awareness for Proclivity, build strong and mutually beneficial relationships with key media and industry influencers as well as drive demand among prospective clients for Proclivity.
Proclivity is designed to help businesses maximize their revenue generation and e-marketing efforts. By examining and analyzing consumer behavior online, the engine can predict future sales with an unprecedented level of accuracy. Proclivity can generate highly targeted customer lists for focused marketing campaigns that dramatically increase revenue.
Affect is tasked with crafting and executing a comprehensive public relations strategy to launch Proclivity. Developing and sustaining key relationships with e-commerce, retail, business and technology industry pioneers and opinions leaders is a critical component of the overall public relations plan. Furthermore, Affect will work to position Proclivity executives as industry innovators, and raise awareness of Proclivity with prospective customers. The program will involve securing speaking opportunities at industry events and media appointments at leading conferences, as well as articulating Proclivity Systems' value proposition and competitive advantages in its approach and technological superiority in execution.
"We were impressed with the Affect Strategies team from our initial introduction," said Sheldon Gilbert, CEO, Proclivity Systems. "They understood our space, recognized our value and had the same kind of unabashed enthusiasm and drive that propels our firm. Working with like-minded individuals who are smart marketers, business savvy and technologically adept, is a pleasure. We are looking forward to a long and fruitful partnership with Affect."
Sandra Fathi, president Affect Strategies, said, Proclivity Systems' Proclivity is truly a 'disruptive' technology. It is going to change the way that retailers market their products online. It's rare when we have the opportunity to work with a client that is a triple threat - innovative technology that delivers measurable value, superb execution and customer relationships and inspirational and effective leadership. We predict a great future for Proclivity Systems."
Proclivity Systems unveiled Proclivity at the Shop.org conference and exposition in Las Vegas earlier this month. The company is currently working with a number of Fortune 500 and other companies in retail and publishing.
