Public Relations Society of America's (PRSA) Technology Section Selects Affect Strategies President to Chair National Conference

Public Relations Society of America's (PRSA) Technology Section Selects Affect Strategies President to Chair National Conference

Sandra Fathi to chair the T3 PR Conference and the PRSA-NY's New Media and Technology Committee

NEW YORK -- April 17, 2007 -- Affect Strategies, a public relations and strategic marketing firm, announced today that the PRSA's Technology Section has selected Affect Strategies President, Sandra Fathi, to chair the T3 PR Conference. The conference, grounded in theory, tactics and technology, is designed for public relations professionals serving high-tech companies. Sandra will also chair PRSA-NY's New Media and Technology Committee.

The T3 PR Conference hosted by PRSA's Technology Section, in cooperation with PRSA-NY, is designed to provide practitioners with education and tools for conducting successful high-tech public relations. This year's T3 PR Conference will be held on Tuesday, June 19th, 2007 at Reuters Conference Center at Three Times Square in New York City. As Chair of the T3 PR Conference, Sandra will secure key speakers, determine discussion topics and sessions that provide a powerful blend of theory, tactics and technology for the attendees. In addition, she will work closely with the executive team at PRSA's Technology Section on the conference logistics.

The New Media and Technology Committee is tasked with ensuring that PRSA-NY's various professional development programs, including conferences, teleseminars or speaking events, both utilize and present the latest media and technology as it relates to the public relations industry. The committee is charged with increasing awareness of and educating chapter members on the most advanced technologies and tools associated with public relations and media strategies.

Sandra Fathi commented, "I am delighted to lead the activities of the upcoming T3 PR Conference and the New Media and Technology Committee. It's of critical importance that PR professionals take an active role in developing the profession. These programs will benefit my employees, colleagues and clients."

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.