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RADirect Hires Affect Strategies to Design and Execute a High-Impact Direct E-Mail Campaign Targeted at 30,000 Prospective Customers
RADirect Hires Affect Strategies to Design and Execute a High-Impact Direct E-Mail Campaign Targeted at 30,000 Prospective Customers
Campaign aimed at promoting company's leading storage solutions to the healthcare industry
NEW YORK -- April 25, 2006 -- Affect Strategies, a public relations and strategic marketing firm, announced today that RADirect, a reseller of networking access and storage solutions, has selected the company to help design and execute a high-impact direct e-mail campaign. The campaign, aimed at promoting RADirect's storage solutions to the healthcare industry, will target 30,000 prospective customers and will comprise three targeted e-mails that will be sent over a three-month period.
Healthcare institutions and facilities generate large digital medical images and are in need of storing and sharing these enormous volumes of images. RADirect's storage solutions are suitable for the healthcare industry because they are easy to implement, cost-effective and reliable. With the help of Affect Strategies, RADirect will build an intelligent marketing campaign aimed specifically at the health care industry. The campaign will be multi-faceted and include case studies, product information, as well as specific promotions and incentives.
As part of the campaign, Affect Strategies will identify and recommend appropriate list management companies, negotiate and place the list rental while designing and creating the content for the three e-mail pieces. Affect will also identify appropriate giveaway items and other Web marketing activities to run in conjunction with the email campaign. Affect will then implement and coordinate all aspects of the e-mail distribution, and perform a campaign audit to measure the results.
Uri Zilberman, president of RADirect said, "We believe RADirect's storage solutions are ideal for the healthcare industry and, with the help of Affect Strategies, we look forward to reaching the key decision makers in this space. We chose to partner with Affect because the company quickly understood our business needs and developed a highly targeted program, with anticipated results, that corresponded directly to those goals. Furthermore, we were impressed with Affect Strategies' result-driven approach, high technical comprehension and creative mindset."
Sandra Fathi, president and founder of Affect Strategies said, "We are delighted RADirect has decided to partner with us for their direct marketing needs. We look forward to developing and implementing a compelling campaign, filled with rich content and incentives that will help articulate the benefits of deploying RADirect's solutions in the healthcare field, drive traffic to the company's Web site and generate qualified sales leads for the company."
Recognizing that not all companies can be accommodated by the same approach to marketing, Affect Strategies tailors its services to meet its clients' precise needs. From full-time marketing or PR engagement to support for an immediate project, Affect develops targeted programs and initiatives designed to propel its clients towards their business goals.
