Radware Leverages Affect Strategies to Extend the Power of its Marketing Team

Radware Leverages Affect Strategies to Extend the Power of its Marketing Team

Affect Strategies provides marketing support and project management services for collateral development, advertising and online marketing

NEW YORK -- December 28, 2006 -- Affect Strategies, a public relations and strategic marketing firm, announced today that Radware, the global leader in integrated application delivery solutions, has selected the firm as its marketing partner. Affect will serve as an extension of Radware's marketing department providing on-going support for marketing services and project management for complex projects.

As part of the new marketing partnership, Affect Strategies will act as an extension of Radware's existing marketing department providing the company with key guidance for both print and online advertising campaigns designed to increase online awareness and drive demand for Radware's products. Affect will also create a plan for search engine marketing and develop case studies for the company. Additional program responsibilities include management for graphic design projects and copy development services.

Christine Aruza, director of corporate communications said, "Radware has an internal marketing department but was looking for an agency with a proven track record in the technology space that could support our needs. We chose Affect Strategies because of their extensive experience, professional team and ability to turn around projects and deliver results quickly. Affect Strategies recognized and understood our needs, stepped in immediately and was able to complete critical tasks and projects to enhance our market visibility and traction."

"Radware needed a team of marketers with diverse skills, high technical comprehension and business sense," said Sandra Fathi, president of Affect Strategies. We were able to offer Radware immediate resources, concrete deliverables and significant ROI that could have taken months for a new employee to accomplish. Affect's results-driven approach ensures that we deliver measurable value for our clients on a daily basis."

Radware is a global leader in integrated application delivery solutions, assuring the full-availability, maximum performance and security of networked business applications. Radware's unified application delivery solution adds critical intelligence to IP infrastructures, making networks more responsive to specific business processes. More than 5,000 corporations and carriers worldwide have deployed the company's application-smart switches to drive business productivity and improve profitability.

For more information on Radware, please visit www.radware.com

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.