Telargo, Leader in Mobile Asset Management Solutions, Appoints Affect Strategies as its Public Relations and Marketing Agency </h3>

Telargo, Leader in Mobile Asset Management Solutions, Appoints Affect Strategies as its Public Relations and Marketing Agency

Affect to help Telargo raise awareness and drive demand for its innovative technology solutions

NEW YORK -- September 4, 2006 -- Affect Strategies, a public relations and strategic marketing firm, announced today that Telargo, a leading provider of mobile asset management solutions, has selected the firm as its public relations and marketing partner. Affect will assist Telargo in raising awareness and driving demand for the company's innovative technology solutions in the North American marketplace.

Using advanced technologies coupled with comprehensive analysis and management software, Telargo enables customers to streamline operations and maximize the performance of their mobile assets. Telargo's service platform combines a variety of established technologies from global positioning systems (GPS) and wireless communication to digital mapping and hosted applications. Telargo facilitates online interaction with vehicle fleets, work process automation, in-depth cost analysis and more, to support management decisions. A joint venture between Ultra and NTT DoCoMo, Telargo's services have been deployed globally with clients in Europe, Asia and the Middle East.

As part of the new marketing and public relations representation, Affect Strategies will create a unique and sustainable positioning initiative for Telargo through compelling message development. Affect will also refresh the company's existing marketing collateral, help build and maintain favorable relationships between Telargo and key media and analysts, create and execute a targeted advertising plan and develop a comprehensive speaking and tradeshow program. Additional activities may include targeted customer relationship management (CRM) initiatives to help Telargo generate customer leads.

Bogdan Pavlic, CEO, Telargo, said, "We have a stronghold in the international arena and are looking to strengthen our position in North America. We have joined forces with Affect Strategies to help raise awareness for the company and our offerings and expand our customer base. We selected Affect Strategies as our marketing and public relations firm because they have a keen grasp of the technology, quickly understood our needs and, in turn, provided a detailed proposal that included results-oriented activities tied to our specific business objectives."

Sandra Fathi, president, Affect Strategies said, "We are very pleased to have been chosen by Telargo to launch their business in the U.S. market. Our expertise in technology and comprehensive marketing campaigns will enable us to develop and implement high-impact marketing and public relations campaigns that will establish Telargo's brand leadership and drive demand for the company's solutions."

Affect Strategies recognizes that every company has unique business needs. From full-time marketing support to specific project work, Affect Strategies designs targeted programs and initiatives intended to propel its clients towards their business goals.

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.