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Touchpaper Taps Affect to Raise Awareness in the US Market
Touchpaper Taps Affect to Raise Awareness in the US Market
Touchpaper leverages Affect's technology expertise to position itself for growth in the US
News Facts
- Touchpaper engages Affect Strategies for public relations services
- Touchpaper provides comprehensive Information Technology Business Management (ITBM) solutions covering all aspects of IT service management, customer service solutions and network and systems management for mid to large-sized organizations
- Affect Strategies will create and implement a public relations campaign to raise awareness for the company and help with its expansion in the US
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Affect Strategies logo
Touchpaper logo
Touchpaper new dashboard shot
NEW YORK -- February 6, 2008 -- Affect Strategies, a public relations and strategic marketing firm, announced today that Touchpaper, a provider of Information Technology Business Management (ITBM) solutions, has chosen Affect to launch its public relations campaign as it expands its operations in the U.S. Touchpaper's ITBM solutions cover all aspects of IT service management, customer service solutions and network and systems management. Affect will assist Touchpaper in refining its message for the U.S. audience, position and promote key executives as industry thought leaders and raise awareness of the company's brand and product offering.
Touchpaper's comprehensive solution provides powerful tools that help align information technology and customer service with a client's organizational goals. Additionally, Touchpaper's service offering satisfies Information Technology Infrastructure Library (ITIL) standards; a set of best practices for information technology service management. This results in measurable growth and enhanced customer and employee satisfaction. Touchpaper's clients, such as Portland Public Schools, San Francisco Giants, Technicolor, AppleOne, the City of Corpus Christi and the University of Tennessee at Chattanooga have reported remarkable results from using its ITBM solutions.
As Touchpaper's public relations agency of record, Affect is tasked with promoting its brand and products in the U.S. market. Affect will develop and maintain favorable relationships with key media contacts as well as increase awareness and create recognition for Touchpaper's services in order to establish the company as a leader in the ITBM solutions industry. Touchpaper's products are designed for medium to large-sized organizations.
"We were impressed by Affect's track record in high-tech public relations and their knowledge of the US marketplace," said Marina Stedman, Touchpaper Global Marketing Director. "With our continued growth and success and the expansion of our operations, we believe Affect will play a crucial role in raising our brand awareness, establishing our comprehensive solutions packages as the industry standard and positioning our executives as innovators in the field."
Sandra Fathi, president of Affect Strategies, said, "Touchpaper has more than 20 years of experience in the field and is a well-recognized name in the European market. Its ITBM solutions deliver huge value across an entire organization. Although Touchpaper's offering is technical, we are experts at translating and communicating the business value of these types of solutions. We look forward to leveraging Affect's experience in launching Touchpaper's expansion in the U.S."
About Touchpaper
With over 20 years of experience, Touchpaper is one of the most established and respected providers of IT Business Management (ITBM) Solutions encompassing IT Service Management, Customer Service Solutions and Network and Systems Management. Touchpaper now has over 1,800 customers around the world. Its global headquarters are located in the UK with offices in the Americas, Europe, and Asia Pacific. For further information, please visit www.touchpaper.com.
