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Valera Global Selects Affect Strategies to Drive Public Relations Initiatives
Valera Global Selects Affect Strategies to Drive Public Relations Initiatives
Valera Global's luxury transportation services for business travelers names Affect Strategies agency of record
News Facts
- Valera Global signs on as client of Affect Strategies for public relations services
- Valera Global is a premier provider of executive transportation services with high profile clients that include celebrities, politicians and executives from Fortune 500 companies
- Affect Strategies will create and implement a public relations campaign to strengthen Valera's position in the luxury transportation arena and raise awareness for the company and its service offerings
NEW YORK -- December 17, 2007 -- Affect Strategies, a public relations and strategic marketing firm, announced today that Valera Global, a provider of executive transportation solutions in major U.S. and European cities, has chosen Affect to implement a high-impact public relations program focused on achieving tangible business results. Affect will assist Valera in developing its brand recognition, penetrating new market areas, promoting the company's service offerings and creating awareness for event and road show travel solutions.
Valera Global is a leader in luxury transportation services. Formerly known as Computer Car, the company was founded in 1987 by four entrepreneurs with a shared vision to establish a luxury transportation service that excelled in customer service and safety. Their unique training program, high safety standards, and attention to detail have brought them to the forefront of the executive transportation industry. Valera serves high profile clients, including celebrities, political officials and Fortune 500 executives.
As Valera Global's public relations agency of record, Affect Strategies will develop strategic programs to reinforce the company's leadership in the executive transportation industry. Affect will develop and maintain favorable relationships with key media contacts, raise awareness and increase recognition for Valera's services. In addition, Affect's public relations program will promote Valera's newly implemented levels of service--Platinum, Gold and Silver--as well as the company's event and road show travel solutions.
"In our business, it's all about relationships and client service. Affect operates under the same principles," said Bob Mackasek, CEO of Valera Global. "Affect was able to demonstrate that not only do they understand our business and our goals and objectives, but they have a vested interest in our success. Their capabilities, talent and passion made them a perfect fit to represent our company."
Sandra Fathi, president of Affect Strategies, said, "We are excited to embark on this relationship with Valera Global. It's inspiring to work with a company that has grown and prospered on the basis of service excellence and creating a new class of ground transportation. They offer a service that is truly exceptional in the executive transportation industry and we are eager to help them communicate their value and business differentiators to the market."
About Valera Global
Valera Global provides executive transportation solutions in major U.S. cities and European destinations. Founded in New York City in 1987, Valera Global is known for its one-of-a-kind chauffeur training program that stresses safety, attention to detail and customer service. The company's tiered services give clients maximum flexibility when it comes to selecting vehicles and even preferred chauffeurs. Valera Global is the transportation solution of choice for Fortune 500 executives, celebrities, political officials and other high-profile businesspeople. Honored by the International Taxi & Livery Association (ITLA) for its positive work environment and high chauffeuring standards, Valera Global is the transportation provider of choice for the driven professional. For more information, please visit www.valeraglobal.com .
