Working Mother Magazine Names Affect Strategies One of the 'Best Small Companies'

Working Mother Magazine Names Affect Strategies One of the 'Best Small Companies'

Affect chosen as one of the top 25 'Best Small Companies to Help Moms Most' with work/life benefits, entrepreneurial spirit and programs to help women advance

NEW YORK -- March 22, 2006 -- Affect Strategies, a public relations and strategic marketing firm, announced today that it has been recognized by Working Mother Magazine as one of the top 25 'Best Small Companies to Help Moms Most'. Companies were selected based on their family-friendly benefits and culture to help employees balance their work and family needs. The full article, 'Best Small Companies' appears in the April 2006 edition of the magazine.

Working Mother offers ideas, solutions and support for all aspects of Working Mothers' lives, including work and family conflicts, balancing roles as a mother and employer/employee and child care. The magazine presents the entrepreneurial spirit of working moms and features real-life stories from mothers. Working Mother also covers work/family balance, child care, career options and issues, personal and family finance, technology, children's education, growth and development, family travel, food, fitness and nutrition, personal health, fashion, beauty and well-being.

In total, Working Mother received close to 250 nominations for the 'Best Small Companies' award. The editors scored the applications based primarily on three areas of emphasis: work/life benefits, entrepreneurial spirit and programs to help women advance. The winning companies were also selected based on the creative perks they offered to their employees.

Sandra Fathi, president and founder of Affect Strategies said,"It really is a huge honor to have been recognized by Working Mother as a company that helps mothers achieve work/life balance and phenomenal success in the workplace. It has always been a dream of mine to work for and operate a company where every woman was empowered to do the best job she could without sacrificing her personal life. At Affect Strategies, employees earn recognition for their commitment and accomplishments, and there is no glass ceiling or obstacles to prevent talented and ambitious women from reaching senior-level positions."

Sandra Fathi has invested over ten years in assisting technology companies achieve strategic business goals through high-impact marketing and public relations initiatives. An expert in PR and marketing, ardent entrepreneur and devoted mother of two, Sandra partners with her clients and employees to help them achieve success.

About Affect Strategies

Affect Strategies is a public relations and strategic marketing firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit www.affectstrategies.com .For the company's blog, please visit www.techaffect.com.